Privacy Policy

2. Information We Collect

We may collect the following types of personal information:

• Contact details: name, email address, phone number, mailing address
• Usage data: IP address, browser type, device information, pages visited, time spent on pages
• Communications: messages sent via contact forms, live chat, or email
• Cookies and tracking data (see Section 6)

3. How We Use Your Information and Our Legal Bases (GDPR)

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases to process your personal data:

• To respond to your enquiries — Legal basis: Legitimate Interest / Performance of a Contract
• To provide our services and fulfil orders — Legal basis: Performance of a Contract
• To send marketing communications (with your consent) — Legal basis: Consent
• To improve our website and services — Legal basis: Legitimate Interest
• To comply with our legal obligations — Legal basis: Legal Obligation

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your data with:

• Service providers who help us operate our website (hosting, analytics, live chat, payment processors)
• Professional advisers including legal, accounting, and insurance services
• Law enforcement or regulatory authorities where required by law

All third-party service providers are contractually required to keep your information confidential and use it only to provide services on our behalf.

5. International Data Transfers

Your information may be transferred to and processed in countries outside your own, including the United States. Where we transfer data from the European Economic Area (EEA), the United Kingdom, or Switzerland to countries that have not received an adequacy decision from the European Commission, we ensure appropriate safeguards are in place. These safeguards include Standard Contractual Clauses (SCCs) approved by the European Commission and additional technical and organisational measures to protect your data.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and understand how visitors use our website. The types of cookies we use include:

• Essential cookies: required for the website to function properly
• Analytics cookies: help us understand how visitors interact with our site (e.g., Google Analytics)
• Marketing cookies: used to track visitors across websites for advertising (e.g., Facebook Pixel, advertising platform tags)

You can control cookie settings through your browser preferences. To opt out of Google Analytics specifically, visit https://tools.google.com/dlpage/gaoptout. By continuing to use our website, you consent to our use of cookies as described in this policy.

7. Your Rights Under GDPR

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights regarding your personal data:

• Right of Access — request a copy of the personal data we hold about you
• Right to Rectification — request correction of inaccurate or incomplete data
• Right to Erasure — request deletion of your personal data ("right to be forgotten")
• Right to Restriction of Processing — request that we limit how we use your data
• Right to Data Portability — receive your data in a structured, commonly used format
• Right to Object — object to processing based on legitimate interests, including direct marketing
• Right to Withdraw Consent — where processing is based on consent, you may withdraw at any time

To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

8. California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

• Right to Know — request disclosure of the categories and specific pieces of personal information we have collected about you over the past 12 months
• Right to Delete — request deletion of personal information we have collected from you
• Right to Opt-Out of Sale ("Do Not Sell My Personal Information") — we do not sell your personal information. If our practices change in the future, you will be notified and given the opportunity to opt out
• Right to Correct — request correction of inaccurate personal information
• Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights

To exercise any of these rights, please email us at [email protected]. We will respond to verifiable consumer requests within 45 days.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Contact form submissions and marketing data are retained for up to 24 months unless you request earlier deletion. Transaction records may be retained for up to 7 years to comply with tax and accounting obligations.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes SSL encryption for data in transit and restricted access controls for our internal systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 16, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date. Please review this policy periodically.